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Resources

Files

Advertisement Dissection and Analysis Worksheet

Advertisement Production Guide


Links

Core Principles of MLE
http://www.namle.net/core-principles

12 Basic Ways to Integrate Media Literacy and CriticalThinking into Any Curriculum (3rd Ed.)
http://www.ithaca.edu/looksharp/12BasicWays.pdf

The Language of Advertising Claims by Jeffrey Schrank
http://home.olemiss.edu/~egjbp/comp/ad-claims.html

PBS Teachers Media Literacy Guide
http://www.pbs.org/teachers/media_lit/getting_started.html

Analyzing TV Commercials by Sandra Gutiérrez
http://www.cal.org/siop/pdfs/Analyzing%20TV%20Commercials.pdf


References

Buckingham, David. Media Education: Literacy, Learning, and Contemporary Culture. Cambridge, UK: Polity, 2008.

Weaver, John A. Popular Culture Primer. New York: P. Lang, 2009.

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