Advertisement Production Guide

Name(s)_______________________________________________________

In this exercise, you will create a print advertisement for a fictional product in one of the following categories:
•	Sport/Energy Drink
•	Dietary Supplement (ginsing, St. Johns Wort etc)
•	Cereal
•	Granola and Energy/Protein Bar
•	Muscle Enlarger
•	Weight Reducer
•	Any other teacher approved product

Be sure you consider the following questions when making your advertisement and answer them as a group by writing in the answers below BEFORE starting production:

a) What is your product’s name and slogan? (Example: Nike = Brand, Just
Do It = Slogan)

b) Where will your ad and commercial appear? (Example: in Men’s Health,
and on Spike TV).

c) Who will the ad/commercial appeal to, and what do they value?

d) How does the product’s name and slogan appeal to the target audience that
you hope to reach?

e) Describe the advertisement in detail: What types of
models/actors will you use? What will they wear? What will they say?
What text will appear in your ad? How will the text appeal to your target
audience?

f)  How will the advertisement use science to appeal to the audience?