Criteria
|
4 pts
|
3 pts
|
2 pts
|
1 pts
|
Audience
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Advertisement shows how product
is sold to a particular audience. Several parts of the
advertisement sell to a specific audience.
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A specific audience is addressed.
|
A specific audience is somewhat
addressed.
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No specific audience is
addressed.
|
Science
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Key science words are used to
sell the product. Science statements are made.
|
Key words are used correctly but
not effectively.
|
Key words are there but used
incorrectly.
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No science key words are present.
|
Design
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Text is legilble and
large. Pictures are well placed and advertisement is not too
"busy".
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Text and visuals may distract
from each other but overall design is good.
|
Text is illegible or visuals are
confusing.
|
Text is illegible and visuals
confusing.
|
Spelling/ Grammar
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No spelling or grammar errors.
|
1 error.
|
2 errors.
|
3 or more errors.
|
